I was tasked by Golden Bear with redesigning a toy brand's logo that I felt needed an update. I decided to go for Spirograph, as it is a memorable toy that most people know about, but not many know what the logo is. I have created a new logo that still keeps the '70s-inspired branding, but also looks fresher, with imagery standing out equally to the text. I wanted the iconic Spirograph floral pattern to be the focal point of this design.
Toybox mockup.
Colour palette for the new logo and rebranding.
The typeface I used for the new logo. I love the serifs and contrasting line weight. I feel it gives a very 70's feel, without overpowering the design.
Some previous logo designs, and variations of the final logo idea, playing with colour and line.
