For this task, I was asked to create a Roberts Travel brochure page for a chosen holiday destination and design an A5 promotional leaflet, promoting private coach hire for schools.
For the A4 brochure page, my goal was to include two hero images instead of one to really promote the destination to the customer, while keeping the new layout uncluttered, light and allowed the eye to flow around the whole spread easily.
For the A5 leaflet, I stuck very true to the Roberts Travel Group private hire sub-branding, creating a luxurious feel through the colours and fonts, and ensured it flowed smoothly so it is easy to read and accessible.
